Hi, I’m Thaniel.

Thaniel van Amerongen headshot

I help teams improve their user experience and business outcomes. My work intersects with human-centered design, innovation, product, and services.

Cooks Atlas // Tech Startup

UX Research, Product Strategy, Product Management

A 0 to 1 project. Co-founded and led Cooks Atlas, a multi-sided marketplace where recipe creators can publish, share, and monetize their recipes for home cooks on a user-friendly platform.

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Case Studies

Emergency Rental Assistance Program

UX Research, Product Strategy

A 0 to 1 project. Led the research and design of an Emergency Rental Assistance Program platform for a large metropolitan county during COVID.

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AI Policy Development & Alignment

Service Design, Workshop Facilitation

A service design project to develop and run an AI workshop to refine and inform the City’s AI policy.


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Animal Shelter System

UX Research, Product Strategy, Workshop Facilitation

A UX research project to create the product strategy and requirements for procuring a new Animal Shelter enterprise system for the City of Austin.


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Street & Landscape Photography

iPhone & Film Photography

A small collection of street and landscape photographs I’ve taken over the years.

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